Key Visual BVB Home Kit

PUMA Teamsport

Visual presentation of the new BVB Home Kit.

After the photos where taken and retouched, the seismic waves and the stadium where added.
The key visual was adapted in many different formats

Part of the briefing was to visualize the energy you feel when you visit the Signal Iduna Park.

The seismic effect done via CGI
Multiple layers where created and merged
Final retouches and particles were added to the composition

Process, making of, behind the scenes


PUMA Teamsport



Art direction

Loos Advertising


Stefan Grey